For the Prada FW 2018 Men’s and Women’s fashion show, AMO transformed the depositories of Viale Ortles in Milan into a mesmerizing and surreal archive, showcasing the multifaceted essence of Prada. The warehouse was turned into a dreamlike space where fashion, art, and innovation converged to create a truly unique and unforgettable experience.
FW 2018 Men’s and Women’s Collection
The FW 2018 Men’s and Women’s collection by Prada was a celebration of individuality, creativity, and boldness. The runway was filled with a diverse range of looks that combined classic tailoring with modern twists, creating a seamless blend of tradition and innovation. The collection featured a mix of textures, patterns, and colors, with each piece telling its own story and making a statement.
AMO Designs Hyper-Surreal Space
AMO, the research and design studio of OMA, created a hyper-surreal space for the Prada FW 2018 show, transforming the warehouse into a whimsical and otherworldly setting. The space was filled with oversized objects, distorted perspectives, and unexpected elements that challenged the traditional notions of fashion show presentations. Guests were transported into a dreamlike world where reality and fantasy blurred together, creating a truly immersive and unforgettable experience.
Prada Fall 2018 Menswear Collection
The Prada Fall 2018 Menswear Collection was a showcase of modernity and sophistication, with a focus on sleek silhouettes, luxurious fabrics, and intricate details. The collection featured a mix of tailored suits, oversized coats, and statement accessories that exuded a sense of confidence and elegance. Bold colors such as deep blues, rich browns, and vibrant reds dominated the runway, adding a touch of drama and flair to the collection.
One of the standout pieces from the collection was a tailored suit in a striking shade of emerald green, adorned with intricate embroidery and embellishments. The attention to detail and craftsmanship in each piece was evident, reflecting Prada’s commitment to quality and innovation. Accessories such as chunky knit scarves, leather gloves, and sleek sunglasses added the perfect finishing touch to the looks, showcasing Prada’s ability to create a cohesive and stylish ensemble.
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